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Ask small business owners why some of them fail and they'll tell you it's because they don't make enough money. This makes about as much sense as saying that Enron went under because the price of its stock fell.

It begs the question, why don't they make enough money, and misses the opportunity to seek out fundamental causes like:

1. Financial projections based on wishful thinking rather than real numbers and actual market conditions.
2. Failure to articulate and communicate the value of a product or service.
3. Inadequate professional development of the owner or manager