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The US government reports two different unemployment statistics. The one we are most familiar with is the one most talked about in the news media, something called the "U-3 unemployment rate." It currently hovers just under 10%.

There is also the less well-known "U-6" rate, which is now over 17%. It includes what the Bureau of Labor Statistics calls "involuntary part time, underemployed workers" and "discouraged" workers who have stopped looking.

For people struggling to stay positive after a year or more of unemployment, I'm sure that even the higher number must seem too low.

Yet there are many who know what discouragement feels like and have chosen not to give up.

"Looking for work using the old methodology is a form of insanity."

I talk about how I came to write the book, Ground of Your Own Choosing, and discuss its premise, that everything about the world of work has changed—except how we go about finding it.

Watch the video.

"If you are driving your professional life by an 8 ½ by 11 sheet of paper, you are not doing all you can."

The obsession with the resume means a work-seeker is putting all his eggs in one rather fragile basket and overlooking alternative ways of communicating his value.

Watch the video.

"I'm trying to get people to be comfortable enough with looking for work on an ongoing basis, because that's what a business owner has to do."

To succeed in today's environment, we have to think of ourselves as if we were small business owners.

Watch the video.