Every few years or so, I engage in some form of creative exercise to refresh and renew my business (and myself in it).
I knew it was time to redo my website when I didn't feel comfortable sending potential clients to it because it looked out-of-date and cluttered.
The idea of getting started on a new site was exciting to me, so I was surprised that it led to a sleepless night of thrashing and telling myself I was crazy to be reshaping my business identity at an age when most people have already retired.
This sudden attack of self-inflicted ageism was particularly disconcerting because most of the time I like my age (I'll be 70 in November). I rarely hear myself saying, "I'm too old for ..." (except in-line skating, which I ruled out after I was diagnosed with osteoporosis).