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Every few years or so, I engage in some form of creative exercise to refresh and renew my business (and myself in it).

I knew it was time to redo my website when I didn't feel comfortable sending potential clients to it because it looked out-of-date and cluttered.

The idea of getting started on a new site was exciting to me, so I was surprised that it led to a sleepless night of thrashing and telling myself I was crazy to be reshaping my business identity at an age when most people have already retired.

This sudden attack of self-inflicted ageism was particularly disconcerting because most of the time I like my age (I'll be 70 in November). I rarely hear myself saying, "I'm too old for ..." (except in-line skating, which I ruled out after I was diagnosed with osteoporosis).

My daughter and her boyfriend were devastated at the thought of no more music from The Grateful Dead after Jerry Garcia died (August 9, 1995) and so they not only breathed a sigh of relief when they heard that the remaining members of the band were to perform with the San Francisco Symphony—they loaded up and headed out.

The trip from the East Coast was a particularly grueling one. They took the southern route across Texas and Arizona and when they reached the California coast they discovered that El Niño had washed portions of it out to sea, forcing them to detour inland.

They found relief from the long days of driving and nights of primitive camping by seeking out some affluent California town much like the one they came from (Ridgefield, Connecticut) with a gym for bathing and an upscale coffee shop where they could plug into a homelike environment and talk to the locals.

By mid-November, I’m usually busy preparing for Christmas, but this year I've also been acutely aware of how the typhoon in the Philippines, one of the worst storms on record, has been overshadowed by news of inconvenienced Thanksgiving travelers and all the hoopla around Black Friday.

Over ten million people, as much as the combined populations of Belgium, Belarus and Hungary, or the cities of New York and Houston, were affected. As of this writing, 5632 parents, husbands, wives, sisters, brothers, children and babies were killed, at least 1600 are still missing, and an unknown number of people grieve their loss. The survivors now live in the rubble of the total destruction of life as they knew it and are dependent on government and multinational aid organizations for daily subsistence.

The first half dozen pages of the November issue of Real Simple were just the kind of thing you’d expect from a glossy magazine—double page ads for makeup, cashmere sweaters, and a sonic foot care system.

It was the next couple of pages that brought me up short.

On the left, beneath the word “Thoughts” there was a striking photograph of an island with a grove of birch trees whose russet leaves covered the ground and a boardwalk inviting the reader to stroll over a patch of slate blue water lined with the afternoon shadows of the trees to the solitude and peace of the island.

Near the bottom of the page there was a quote from Henry David Thoreau: "I  am grateful for what I am and have. My thanksgiving is perpetual. It is surprising how contented one can be with nothing definite—only a sense of existence.

On the right there was a full page ad dominated by an enormous image of a bottle of facial lotion floating inside a water balloon (presumably to highlight its moisturizing qualities).

It was such a strange juxtaposition. I couldn’t help but wonder what Thoreau would have to say about it.

On outer Cape Cod where I live there is the summer tourist season, when every business has more than they can handle, the fall “tour-bus” season, which some businesses stay open to accommodate, and the off-season when any discussion of where to go starts with, “What’s open?”

I’ve grown used to the limitations that go with living year round in a summer vacation destination, but I didn’t expect to find the same problem on a recent visit to Washington DC which happened to coincide with the first day of the government shutdown.

All the places I’d hoped to visit—the National Gallery, the World War II Memorial, the Holocaust Museum, the National Arboretum—were closed, so I said to myself, I need to do what I do all winter—direct my attention to what’s open.

I like words, discovering new ones and looking up their meanings, yet I’ve always had an aversion to any piece of writing that starts off with something like, “The word x is defined as....” It’s always felt like a weak beginning and I’ve vowed never to do it.

But sooner or later we end up breaking our hard and fast rules, so I’m going to start this column with a definition for the word "responsible" which you won’t find in any dictionary: being responsible means changing the toilet paper roll when the old one is empty.

It’s a simple practice but it’s not as easy as you might think, especially for someone as mechanically challenged as I am. I’ve often had to collect the two sections and center spring of the spindle from the floor multiple times before finally getting it back on the holder, or have spent an extra ten minutes in a public stall trying to figure out how to reload one of those multi-roll contraptions.

What's important about this exercise is that I took the time to attend to the task in front of me, without an audience, or accountability, or the expectation of any reward beyond the boost it gave to my own self-esteem.

This summer I’ve been studying the Alexander Technique, an educational process developed by New Zealander F. M. Alexander in the early 1900's that teaches you how to release tension by sending messages to your body to undo unnecessary patterns of holding.

I’ve been pleasantly surprised to discover that Alexander’s idea of achieving greater freedom and ease of movement works also with more than just muscles, nerves and bones.

Looking for places in my body where I habitually store stress, it didn’t take long for me to discover what felt like a sizzling mass of hot wires in the back of my neck and left shoulder blade that appeared whenever I was provoked by an unpleasant sensation, e.g. sitting for a long period of time in summer traffic.

But it took a while to figure out where I stashed my emotional patterns of holding. When I heard myself sharing a painful situation in my life exactly the way I’d shared it for the last two years, I knew I’d hit paydirt.

We live in absurd times—what should be natural has become unusual and what was once taken for granted is touted as exceptional.

I’ve been aware of this trend for some time, but it came into clear focus recently when I read the words “Farm Raised” in bold print on the front of a carton of organic milk.

Having grown up in an era when the New England countryside had more dairy farms than shopping malls, my first thought was, “Where else?” But sadly I know enough about how the “food-industrial complex” works to understand that most of the milk in the dairy case comes from places that are a lot more like factories than farms.

What if every time I de-cluttered, picking up shoes, books, dishes, etc., instead of grumbling about it I paused to remember the recent tornado in Moore, Oklahoma and reminded myself that if I lived there I might have nothing left to put away?

What if, after listening to a discussion about nuclear proliferation in unstable countries halfway across the world, I closed my eyes and allowed the realization of the potential we have to destroy one another to inform how I create peace in the relationships in my life?

What if I looked at the opportunity I have to do the work I know how to do as a great gift, like Mike Leahy, the only person to get a job in the PBS New Hours story about the increasing despair of over-55 job seekers unable to find employment I talked about last month.

Last month I talked about the chronic nature of long-term unemployment. But there’s another elephant in the living room—systemic ageism.

In a recent segment on the PBS News Hour Paul Solman reported, “For those 55 and older, it takes at least a year on average to find work, longer than any other age group.”

He then sat down to talk with a group of bright, skilled, articulate older men and women who been unsuccessful at finding work.

Although each of them had tried to appear younger using such tactics as truncating the work history on their resumes, their attempts had ultimately backfired.

“I was coming in for a face-to-face interview,” one person said, “and the HR recruiter saw me, assumed who I was, and his face—I could just see his face almost fall when he saw me and how old I was. After that, I pretty much got pushed through two of the people I was supposed to talk to. The other three got busy and I couldn't see them.”

The others nodded and related their own experiences of losing an interviewer’s attention or being given a perfunctory half hour before being shown the door.